Lawson Products Senior Digital Marketing Data Analyst in Chicago, Illinois
Senior Digital Marketing Data Analyst
Country: United States
Job ID: 11450
Since 1952, Lawson Products has worked hard to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.
We’re looking for a Digital Marketing Data Analyst – Int. responsible for collecting, analyzing, and reporting relevant data to evaluate the effectiveness of the digital marketing team as well as identifying business trends and opportunities relevant to digital marketing. This role will ensure the integrity of such data, will generate reports that verify and document their accuracy and will work with business teams to ensure reporting needs are met. Types of data include, but are not limited to, website metrics, revenue, user experience, and various collateral.
Our corporate headquarters is located in Chicago, IL. Employees work two days in the corporate office and can work remotely the remaining three days of the workweek. We offer retirement benefits plus vision, dental and medical benefits, as well as a paid holiday and PTO package.
Ensures data is acquired on time, accurately, and that it is disseminated properly.
Creates and maintains ongoing reports based on key business metrics.
Interprets and analyzes results using statistical techniques.
Develops easy-to-understand and legible data visualizations for business users.
Identifies performance indicators and meets with program owners to determine the best courses of action.
Analyzes large amounts of data, identifies patterns, and reports on trends.
Forecasts using prediction models.
Engages with external vendors and internal customers to prioritize business and information needs.
Gathers program metrics from internal and external sources.
Optimizes and efficiently collects data by implementing a database collection system.
Defines processes and improvement opportunities regarding data collection and reporting.
Improves the quality of data collected from various sources and maintains clean databases.
Supports web tracking for programs, website improvements, and testing.
Other duties as assigned.
Qualifications & Requirements:
Bachelor's degree (B.A.) in design or technology from a four-year college or university, plus five years' related experience and/or training, or an equivalent combination of education and experience.
Technical prowess using a wide variety of analytical tools including, but not limited to, Excel, Tableau, Python, SQL.
Strong analytical and problem-solving skills, with the ability to collect, organize, analyze, and disseminate significant amounts of information with accuracy and attention to detail.
Experienced with conducting queries, report writing, and presenting findings
Strong ability to write Excel formulas and apply statistical and analytical mathematical concepts to solve problems.
Ability to apply statistical and other research methods into system issues and products, as required.
Excellent people skills, with the ability to communicate effectively and interpersonal skills that foster good, mutually respectful working relationships.
Effective time-management skills; able to work individually and as part of a team under tight deadlines with changing priorities.
Excellent written and verbal communication skills, with experience reporting on financial impacts of business initiatives and making presentations to management.
Organized and detailed-oriented, with a keen eye for quality control of work.
Proactive self-starter, with the ability to work independently with little supervision and accomplish goals promptly.
Experience with planning and implementing strategies for email programs.
Proficient in Microsoft Office including Outlook, Excel, PowerPoint, Access, and Word.
Strong interest in the latest technologies and tools available for analytics.
In accordance with Executive Order 14042, this position will require one of the following:
Proof of Covid 19 vaccination or
Willingness to obtain the vaccine before hire date (under this option, proof of vaccination is a condition to any offer of employment and must be provided prior to commencement of employment) or
Validation of your religious or medical exemption
Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.