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Lawson Products Digital Marketing Search Specialist in Chicago, Illinois

Digital Marketing Search Specialist

City: Chicago

State/Province: IL

Country: United States

Division: Corporate

Job ID: 10895

Since 1952, Lawson Products has worked hard to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.

We’re looking for a Digital Marketing Search Specialist who will be responsible for online category and product merchandising, as well as onsite search strategies and supporting our online digital marketing efforts. You will develop, implement, and optimize all onsite search functionalities in order to improve findability and customer-facing experiences.

The Search Specialist will work with cross-functional teams to implement website search changes, provide best practices for SEO and improve processes to allow for best product search. This role will be responsible for website search and will also support other digital marketing programs when necessary.

We offer a competitive benefits package that includes vision, dental, medical and retirement benefits, as well as a paid holiday and PTO package.


  • Maintain and improve onsite, multi-faceted search to promote products with keywords in order to increase conversion on the website, using website behavior to automate and create personalized product search experience for our customers.

  • Strategically merchandise categories and products and improve onsite search effectiveness via customer analytics, testing and continuous process improvement.

  • Marry customer needs with category merchandising best practices and help define best in class customer/category online experiences.

  • Update and modify internal search tools in order to promote onsite search growth and visibility.

  • Understand category and product level behaviors in order to improve relevancy of search results and merchandise effectively.

  • Create and execute onsite search merchandising activities that can be shared across multiple products/categories.

  • Manage Product Recommendations program and vendor relationship for best results and drive incremental sales.

  • Provide support for cross-functional teams to improve search quality online and implements SEO best practices with our websites. This individual will make necessary updates to rules, settings and improve processes for best search results.

  • Gather, develop, and coordinate product and web plans to implement search changes.

  • Engage with external vendors and internal customers for digital programs when necessary.

  • Support the development of Lawson and Kent website enhancements and bug fixes.

  • Plan, maintain, test, execute and communicate website search program performance.

  • Participate in cross-functional team meetings and digital marketing program calendar reviews.

  • Work closely with Data Analyst to identify trends in website search key metrics.

  • Other duties as assigned.

Qualifications & Requirements:

  • Bachelor's Degree (B.A.) in design or technology from a four-year college or university, plus a minimum of three years working in ecommerce with digital marketing experience, including SEO or related experience and/or training, or an equivalent combination of education and experience.

  • Exposure and/or experience reporting on financial impacts of digital initiatives.

  • Excellent communication skills, both verbal and written.

  • Excellent troubleshooting/problem solving skills.

  • Effective time-management skills, organized, proactive, and detailed oriented with a keen eye for quality control.

  • Ability to adhere to deadlines and accomplish goals in a timely manner.

  • Able to work independently, with little supervision.

  • Experience in B2B e-commerce, desired.

  • Familiarity with the Oracle/ATG or other e-commerce platforms, a plus.

  • Current with SEO, website search engine tools, marketing best practices and industry standards with a passion for technology.

Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.