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Lawson Products Conversion Specialist in Chicago, Illinois

Conversion Specialist

City: Chicago

State/Province: IL

Country: United States

Division: Sales

Job ID: 12357

Since 1952, Lawson Products has worked hard to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.

We’re looking for a Conversion Specialist to drive conversion of local strategic account opportunities through the identification, approach, winning, and tracking of business opportunities for accounts with preferred supplier agreements. This position requires 75% travel. We will consider candidates living anywhere in the Midwest region.

This role will work from a home office and will travel to customers. We offer a competitive benefits package that includes 401k plus vision, dental and medical coverage. Employees also receive a paid holiday and PTO package.


  • Serves as part of a team, partnering with internal support, Strategic Accounts Managers and the field sales team, to identify, approach, win, and track conversion success for strategic customers with preferred supplier agreements.

  • Captures, tracks and reports on all conversion opportunities with existing strategic customers, working with Strategic Accounts and Marketing to build an ongoing, complete, and prioritized target list.

  • Focuses on winning accounts as a whole, fully converting all approved product categories with secured real-estate in the customer’s facility.

  • Leads field sales calls with target customers, traveling to customer sites with Sales Representatives and District Sales Managers whenever possible, to present value of converting to a Lawson program.

  • Provides training to field sales personnel on winning Strategic Account locations on their own, sharing knowledge across the organization through the development and rollout of sales tools.

  • Reviews, develops and maintains procedural documentation with a proactive approach to process improvement.

  • Works cross-functionally with other internal departments as necessary.

  • Maintains professional and technical knowledge by attending educational training, reviewing professional publications, establishing personal networks, and participating in professional societies.

Qualifications & Requirements:

  • Bachelor's Degree with 3 years of Strategic Account related experience, or an equivalent combination of education and experience.

  • Strong selling/closing abilities for meaningful accounts.

  • Aggressive hunter with a drive toward winning new business and tenacity to win business beyond a single call.

  • Strong analytical and problem-solving skills.

  • Excellent customer service skills.

  • Excellent teamwork and interpersonal skills, with the ability to develop working relationships with internal partners.

  • Strong project management and organizational skills with the ability to multi-task, remain detail-oriented and accurate, and follow-up to ensure success.

  • Proficiency with personal computers with appropriate Microsoft Office skills to meet administrative needs.

  • Ables to perform with minimal oversight.

  • Ability to develop and manage database of opportunities.

  • Willingness to travel (70% of time spent in the field).

  • Ability to lift 50 pounds.

  • Must possess a valid driver's license, a clean driving record, and the ability to obtain and maintain vehicular insurance as required by policy.

  • Requires a broad knowledge of MRO industry policies and products, and familiar with the standard concepts, practices, and procedures within the MRO industry.

Apply today to Make an Impact!

Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.